Bobbi McPoffel

Scale Smart by Double i LLC

Bobbi McPoffel is the founder of Scale Smart by Double ii and the creator of The Officer's Daughter Framework, a tactical, systems-driven blueprint for scaling small business operations. Born into a multi-generational military family, she brings a rare blend of creative instinct and operational discipline to the entrepreneurs and executives she serves. A lifelong entrepreneur who started her first hustle at age 10, Bobbi founded Double ii in 2015. Since then, she has helped ambitious founders replace chaos with military-grade systems— turning overworked solopreneurs into confident operators of scalable, profitable businesses. Bobbi specializes in High-Ticket Enrollment Systems and Fractional COO-level operational strategy, helping founders close $3,000 to $10,000+ packages while building the backend infrastructure to support sustainable growth. A dynamic speaker, she frequently shares her expertise on systems-driven scaling, premium sales psychology, and building a business that runs smoothly without its founder

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